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- Social Proof to build trust and boost Sales
Social Proof to build trust and boost Sales
Hey it’s Harry,
This is CRO Hacks.
Each edition brings you real-world A/B test wins and pro-level insights and tips to help you optimize, convert, and scale.
Today’s theme is: Social Proof to build trust and boost Sales
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This Week’s Winning A/B Test
🚀 Social Proof Boosts Revenue Per Visitor by 5.87%
Healthcare brand needed to strength new users’ trust as to increase purchase intent.
Adding a strategic social proof section on the product display page drove a significant +5.87% lift in Revenue Per Visitor, generating an impressive $81,700 in additional monthly revenue.
🔍 WHY DID THIS WORK:
By showcasing the number of satisfied and benefited customers, the section successfully built trust among new users by letting them know that there is a high probability that they would reach their health goal by using our client's product.
Social proof served as a key driver in overcoming hesitation and converting first-time visitors into buyers.
💡 KEY TAKEAWAYS
Building trust is crucial in eCommerce, directly impacting conversions and revenue.
Social Proof Works by highlighting satisfied customers is a proven tactic to establish trust, especially among new users.
CRO Tip of the Week
This may seem like an obvious suggestion (it is), but every store should start their checkout customization by adding reviews.
In our tests, this has consistently added the most value in the checkout, and has been successful in all but one instance.
— Harry Molyneux | CRO (@dtcpages)
5:55 PM • Jul 3, 2024
Looking to improve your website’s conversion rate? We’ve boosted performance for brands like Happy Mammoth, Jambys, Laundry Sauce, and more. If you're running a 7-9 figure brand and want to cut CAC, let’s chat!
Got a CRO question? Just reply, and I’ll get back to you ASAP.
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Until next time,
Harry Molyneux
Founder of CRO Agency, DTC Pages
Operator of Top Secret DTC Brand